Your website design along with the rest of your branding is the mirror image of your business on the internet and on the market in general. Main features of website design are uniqueness and recognition. Even if the company is well-organized, a poor design & brand expression can ruin everything. That’s why it is always important to implement outstanding web design and maintain unique brand expression.
Brief:
| Company: | “Siegel Construction Management” |
| Business type: | Medical & Dental Design-build experts |
| Timeframe: | 2 Month |
Objective:
Total re-branding. Including:
• Logotype and corporate style
• Web-site
• Printing materials
• Magazine Advertising
Step 1: Research
This step includes industry research, competition research, marketing approach determination and gathering ideas. It helps us choose the right direction on the way to smart and unique brand expression. We know how important this is to make a research on trends to understand the audience’s expectations in order to be able to exceed them.
Step 2: Brand Expression
As the main objective for this stage we see the choice of the best out of different visual combinations that could represent the brand on the whole. Client’s selected option becomes the basis for the rest of the brand expression (i.e. company colors, website design, printed materials design, even the slogan and overall company representation).
Step 3: Website Design
We care much about the match between the overall brand style and website design. In all incarnations including the website we tend to create clear, simple, smart and consistent brand style. In turn the website itself must not be just an attractive informational web resource; it also must be useful and interesting, sort of the online image for the real company.
of this project
Step 4: Printing materials
Printing materials such as: brochures, postcards, folders, envelopes, calendars, flyers, posters, magnets, t-shirts etc – it all should repeat the general brand identity. By the end of complete branding & design process ostpl Web Design Company issues a brand book which includes all the brand materials and comments regarding the rules of their use.
Step 5:Website Release!
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